Which tool is best? GetResponse vs ActiveCampaign

GetResponse vs ActiveCampaign: Which Tool is Better?

Are you torn between choosing GetResponse or ActiveCampaign for your email marketing needs?

Look no further, as we dive into a detailed comparison of these two powerful tools. In this blog post, we will examine the key features, pricing options, and overall performance of GetResponse vs ActiveCampaign.

By the end of this article, you will have a clear understanding of which tool is better suited for your business. Let’s get started!

Disclosure :When you purchase a service or a product through my links, I sometimes earn a commission, at no extra cost.

Which is better?

When it comes to email marketing and automation, two popular tools that often come up in discussions are GetResponse and ActiveCampaign.

Both platforms offer a range of features and functionalities to help businesses effectively communicate with their audience, streamline their marketing efforts, and drive better results.

In this section, we will provide a brief introduction to both GetResponse and ActiveCampaign, highlighting their key strengths and benefits.

Brief Introduction to GetResponse


GetResponse is packed with features that make it super easy for businesses, big or small, to send out great emails.

The cool part? It’s user-friendly, so you don’t need to be a tech guru to use it.

Think of GetResponse as your email marketing buddy.

Buy me a coffee

It lets you set up awesome automated emails that go out based on what your customers do or like.

It’s like having a conversation where you’re always saying the right thing at the right time.

This smart approach helps you connect better and turn more subscribers into fans.

Plus, it’s not just about emails. GetResponse is a full marketing toolkit.

You can create landing pages that turn visitors into customers, host webinars to connect live, and it even plays nice with your CRM.

It’s pretty much everything you need to boost your marketing in one place.

top Pick

Elevate Your Email Game with GetResponse

Simplicity Meets Power
748 Used
Start at 13$/mo

Brief Introduction to ActiveCampaign

ActiveCampaign is like your smart marketing sidekick.

It’s all about giving you super cool automation tools so you can take your marketing to the next level.

Imagine setting up a series of emails that know exactly when to pop into someone’s inbox, based on what they like or do.


That’s ActiveCampaign’s specialty.

Here’s the cool part: ActiveCampaign is really good at keeping an eye on what your customers are up to.

It tracks user behavior, so you can send emails that feel personal and timely – like you’re reading their mind.

This smart approach can really boost your chances of getting that all-important ‘yes’ from your customers.

ActiveCampaign has this neat visual builder that lets you create those nifty email workflows without any coding.

Plus, it’s not just about emails.

You get a bunch of other great tools like CRM integration and split testing, so you can make sure your campaigns are firing on all cylinders.

Staff Pick

ActiveCampaign: Transform Your Email Strategy

Advanced Customization for Impactful Engagement
546 Used
32 Left
Start at 29$/mo

Key Features of GetResponse

GetResponse is a powerful marketing automation tool that offers a wide range of features to help businesses grow and succeed.

In this section, we will explore the key features of GetResponse and how they can benefit your marketing efforts.

Email Marketing Automation

GetResponse provides robust email marketing automation capabilities, making it easy to create and send personalized email campaigns.

With its intuitive drag-and-drop editor, you can design visually stunning emails that engage and convert your audience.

Automate your email sequences, segment your subscribers, and track their behavior to deliver targeted and relevant messages.

Landing Page Builder

Create high-converting landing pages with GetResponse’s user-friendly landing page builder.


No coding skills are required, as you can choose from a variety of customizable templates and easily add elements such as opt-in forms, videos, and testimonials.

Capture leads and drive conversions by optimizing your landing pages for maximum impact.

Webinar Hosting

If you’re looking to host webinars as part of your marketing strategy, GetResponse has you covered.

Its integrated webinar platform allows you to plan, promote, and host webinars effortlessly.

Engage your audience through interactive features such as live chat, polls, and Q&A sessions.

GetResponse offers reliable webinar hosting solutions that help you connect with your audience and generate leads.


CRM Integration

  • Connect GetResponse with Your CRM
  • Manage Leads Easily: Keep all your leads in one place and track them effortlessly.
  • Track Customer Interactions: See what your customers are up to and what they’re interested in.
  • Seamless Info Flow: Information moves smoothly between your marketing and sales teams.
  • No More Guesswork: Everyone knows the customer’s latest interactions and needs.
  • Insights on Customer Journey: Understand how customers move from being interested to actually buying.

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Ecommerce Tools

For businesses in the e-commerce space, GetResponse provides a range of tools to support your online store.

Create product catalogs, automate abandoned cart emails, and design personalized product recommendation emails to increase sales and customer engagement.

GetResponse offers flexible e-commerce solutions tailored to meet the unique needs of online retailers.

Analytics and Reporting

GetResponse is like having a marketing command center. It gives you all the stats and numbers you need to see how your campaigns are doing.

Check out things like:

  • Who’s Opening Your Emails: Are people excited to read what you send?
  • Click-Through Rates: Are customers clicking on the links in your emails?
  • Conversions: Are your emails convincing enough to make sales or get sign-ups?

ActiveCampaign is a powerful marketing automation platform that offers a wide range of features to help businesses streamline their marketing efforts and drive better results.

With its user-friendly interface and robust functionality, ActiveCampaign stands out as a top contender in the world of email marketing and automation tools.

In this section, we’ll explore some of the key features that make ActiveCampaign a popular choice for businesses of all sizes.

Email Marketing Automation

ActiveCampaign excels in creating personalized email campaigns tailored to customer behaviors and interests.

Its user-friendly visual workflow builder allows for easy design of complex automation sequences, saving time and ensuring content relevance throughout the customer journey.

CRM and Sales Automation

Beyond email automation, ActiveCampaign includes an integrated CRM system.

This feature enables efficient management of customer data, audience segmentation, personalization of campaigns, and automation of sales processes, thereby streamlining the sales pipeline.

QUESTION FOR YOU: Which email marketing tool better suits your needs: ActiveCampaign or GetResponse? Share your experiences and insights on their features, ease of use, and overall impact on your marketing strategies.

Site and Event Tracking

With ActiveCampaign, businesses can gain in-depth insights into audience behavior on their websites.

This tracking aids in refining marketing strategies and offering more personalized user experiences.

Other Notable Features:

  • SMS Marketing for direct and immediate communication with audiences.
  • Seamless Integrations with various third-party tools, enhancing overall marketing efficiency.
  • Comprehensive Analytics and Reporting for informed decision-making based on campaign performance data.

Pricing Comparison

When it comes to choosing the right marketing automation tool for your business, pricing is an essential factor to consider.

In this section, we will compare the pricing tiers of GetResponse and ActiveCampaign to help you make an informed decision.

GetResponse Pricing Tiers

GetResponse offers a range of pricing plans to cater to the varying needs of businesses.

Let’s take a closer look at their different pricing tiers:

  • Basic: This plan starts at $13 per month and is suitable for beginners or small businesses with up to 1,000 subscribers. It includes essential features like email marketing, autoresponders, and basic automation workflows.
  • Plus: With a starting price of $44 per month, the Plus plan is designed for growing businesses. It allows you to have up to 1,000 subscribers and offers additional features such as automation builder, landing pages, and webinars with up to 100 attendees.
  • Professional: Priced at $86 per month, the Professional plan is ideal for businesses looking to scale. It offers all the features from the Plus plan, but with expanded limits. You can have up to 1,000 subscribers and access advanced automation workflows, webinar funnels, and paid webinars with up to 300 attendees.

ActiveCampaign Pricing Tiers

ActiveCampaign also provides a variety of options to accommodate different business sizes and requirements.

Here are their pricing tiers:

  • Lite: Starting at $29 per month, the Lite plan is suitable for small businesses with up to 500 subscribers. It offers features like email marketing, newsletters, and basic automation capabilities.
  • Plus: Priced at $49 per month, the Plus plan is geared towards growing businesses. It enables you to have up to 500 subscribers and provides additional features like CRM with sales automation, contact scoring, and social media monitoring.
  • Professional: With a starting price of $149 per month, the Professional plan is designed for businesses that need advanced automation and CRM functionality. It allows you to have up to 500 subscribers and offers features such as site messaging, attribution, and predictive sending.
  • Enterprise: ActiveCampaign’s Enterprise plan caters to larger businesses and provides custom pricing based on specific business needs. It offers advanced features, including a dedicated account representative, in-depth onboarding, and priority support.

Choosing the right marketing automation tool involves evaluating user interfaces and ease of use, which are key to a smooth experience.

Let’s compare GetResponse and ActiveCampaign in these aspects.

GetResponse User Interface
GetResponse is known for its user-friendly interface. It features:

  • A well-structured dashboard for easy navigation.
  • A neatly organized menu providing quick access to key tools like email marketing and landing pages.
  • A drag-and-drop editor simplifying the creation of emails and landing pages, allowing for easy customization and real-time previews.

ActiveCampaign User Interface:
ActiveCampaign also prioritizes a user-friendly interface with:

  • A modern and sleek design for effortless navigation.
  • A comprehensive dashboard for an overview of campaigns and workflows.
  • A drag-and-drop editor for easy customization of emails and automation workflows.

Ease of Use Comparison:
Both platforms excel in ease of use with intuitive interfaces. However, there are slight differences:

  • GetResponse is more beginner-friendly, with clear instructions and prompts, making it suitable for users with minimal technical knowledge.
  • ActiveCampaign, while user-friendly, might require a bit more time for beginners to familiarize themselves with its features.

In summary, both GetResponse and ActiveCampaign offer user-friendly interfaces.

GetResponse may be better for beginners or those who prefer simplicity, while ActiveCampaign provides a robust feature set that might take slightly more time to master.

Customer Support and Training:
It’s also important to consider customer support and training when choosing between GetResponse and ActiveCampaign.

GetResponse Customer Support:

  • Offers 24/7 support via email, live chat, or phone.
  • Known for responsive and helpful support.
  • Provides a knowledge base and community forum for additional support.

ActiveCampaign Customer Support:

  • Provides 24/7 support through email, live chat, and phone.
  • Offers personalized support with dedicated account representatives for higher-tier plans.
  • Includes a knowledge base, video tutorials, and a user community forum.

Both platforms offer robust support and training options.

GetResponse is notable for its active community, while ActiveCampaign stands out for its personalized support and extensive video tutorials.

Customer Reviews and Satisfaction:
Both GetResponse and ActiveCampaign have their unique strengths according to customer reviews.


  • Praised for its user-friendly interface and robust features.
  • Notable for its drag-and-drop editor and extensive template library.
  • Appreciated for its marketing automation capabilities and advanced segmentation options.


  • Commended for powerful automation features and personalization options.
  • Valued for its detailed reporting and analytics on email performance and customer engagement.

Integrations and Third-Party Apps:
The ability to integrate with third-party apps is crucial for streamlining workflows and task automation.

Both GetResponse and ActiveCampaign offer a range of integrations with other tools, enhancing their functionality and user experience.

The choice between the two will depend on your specific needs and the integrations crucial for your business workflows.

GetResponse Integrations

GetResponse offers a wide range of integrations that allow you to connect your email marketing efforts with other tools and platforms. Some of the notable integrations include:

  • E-commerce Platforms: It works well with Shopify, WooCommerce, and Magento. This lets you connect your online store, keep track of customer purchases, and send targeted emails based on their shopping habits.
  • CRM Integrations: You can link GetResponse with CRM systems like Salesforce and HubSpot. This integration helps you smoothly transfer customer data between platforms and automate the process of nurturing leads.
  • Webinar Platforms: If webinars are part of your strategy, GetResponse integrates with Zoom, GoToWebinar, and WebinarNinja. This makes managing your webinars easier and lets you follow up with attendees through email.
  • Content Management Systems: It also connects with WordPress and Drupal, allowing you to add sign-up forms to your website and monitor conversions more effectively.

MY TIP: Pick ActiveCampaign for advanced automation and CRM, or GetResponse for ease of use and webinars, based on your marketing goals.

ActiveCampaign Integrations

Similar to GetResponse, ActiveCampaign also offers a wide range of integrations to enhance your email marketing efforts.

Here are some key integrations available with ActiveCampaign:

  • CRM Systems: It works with Salesforce, Pipedrive, and Zoho CRM. Linking these CRMs with ActiveCampaign lets you enhance customer profiles and set up automated, personalized email sequences based on customer interactions.
  • E-commerce Platforms: ActiveCampaign integrates with Shopify, WooCommerce, and BigCommerce. This feature enables you to monitor orders, send emails for abandoned carts, and offer personalized product suggestions.
  • Marketing Automation Platforms: You can connect ActiveCampaign with tools like Zapier and Integromat. This helps in automating various marketing tasks, making your work across different platforms more efficient.
  • Social Media: It also connects with social media platforms like Facebook and Instagram. This integration is useful for creating custom audiences, tracking leads, and managing targeted ads directly from your ActiveCampaign account.

Pros and Cons of GetResponse and ActiveCampaign

When it comes to choosing the right email marketing and automation tool for your business, two popular options are GetResponse and ActiveCampaign.

Both platforms offer a wide range of features to help you reach your marketing goals. Let’s take a closer look at the pros and cons of each platform.

Pros of GetResponse

  • User-friendly interface: GetResponse provides a simple and intuitive interface, making it easy for even beginners to navigate and set up email campaigns.
  • Email deliverability: GetResponse has a high deliverability rate, ensuring that your emails reach your subscribers’ inboxes and avoid being flagged as spam.
  • Extensive template library: You’ll have access to a vast collection of professionally-designed email templates, making it effortless to create visually appealing emails that capture your audience’s attention.
  • Marketing automation: GetResponse offers robust automation features, allowing you to set up automated workflows and send targeted emails based on user behavior and preferences.
  • Responsive landing page builder: With GetResponse, you can easily create mobile-responsive landing pages to drive conversions and capture leads.

Cons of GetResponse

  • Limited CRM capabilities: While GetResponse offers basic CRM functionality, it falls short compared to more comprehensive CRM platforms.
  • Advanced segmentation options: While GetResponse provides some segmentation options, its capabilities in this area are not as advanced as other email marketing tools on the market.
  • Learning curve for advanced features: While the interface is user-friendly, mastering the more advanced features of GetResponse may require some time and effort.

Pros of ActiveCampaign

  • Powerful automation capabilities: ActiveCampaign provides advanced automation features, allowing you to create complex workflows and personalize your email marketing campaigns based on user actions.
  • Advanced segmentation: With ActiveCampaign, you have a wide range of segmentation options, enabling you to target your audience with highly personalized messages and offers.
  • Integrated CRM: ActiveCampaign includes a robust CRM system, making it easier to manage your contacts and track customer interactions.
  • Lead scoring and predictive sending: ActiveCampaign offers lead scoring functionality, enabling you to prioritize and nurture your most engaged leads. It also provides predictive sending, optimizing the best time to send emails to individual subscribers.
  • Third-party integrations: ActiveCampaign seamlessly integrates with numerous third-party tools, allowing you to leverage other marketing and sales platforms within your email marketing strategy.

Cons of ActiveCampaign

  • Complex setup and learning curve: Due to its advanced features, ActiveCampaign can be more challenging to set up and understand for beginners.
  • No free plan: Unlike GetResponse, ActiveCampaign does not offer a free plan, which may be a drawback for small businesses or those on a tight budget.
  • Interface can be overwhelming: Some users may find ActiveCampaign’s interface overwhelming due to the extensive features and options available.


Choosing between GetResponse and ActiveCampaign really depends on your specific needs and what you’re looking for in a marketing tool. Here’s a simple way to look at it:

  • GetResponse: Great for those who need an easy-to-use email marketing platform. It’s user-friendly, especially for automation and creating landing pages. Ideal if you’re starting out or prefer simplicity.
  • ActiveCampaign: Perfect if you want more advanced options like detailed segmentation and personalized emails. It’s a bit more sophisticated and suits businesses aiming to send very targeted, customized email campaigns.

MY ADVISE: Choose ActiveCampaign for detailed targeting and personalization, or GetResponse for ease of use and interactive content, based on your audience’s needs and your content strategy.

FAQ Section

What are the main differences between ActiveCampaign and GetResponse?

ActiveCampaign is known for its advanced segmentation and personalization capabilities, making it ideal for targeted and customized email campaigns. It’s great for businesses looking for detailed customer interaction tracking and robust marketing automation.
GetResponse, on the other hand, is more user-friendly and better suited for beginners or those seeking simplicity in email marketing and landing page creation. It’s ideal for straightforward automation and easy campaign setup.

Which platform is better for email marketing automation, ActiveCampaign or GetResponse?

For advanced users needing sophisticated automation and segmentation, ActiveCampaign is the better choice. Its tools are more detailed and offer greater customization.
For those who need basic automation with an easy-to-use interface, GetResponse is preferable. It provides a more straightforward approach to email marketing automation.

How do ActiveCampaign and GetResponse compare in terms of pricing?

Both platforms offer various pricing tiers based on features and the number of contacts. ActiveCampaign might be a bit pricier, especially at higher levels with more advanced features. GetResponse generally offers more affordable plans, making it a good option for businesses with a tighter budget.

Can I integrate e-commerce platforms with ActiveCampaign and GetResponse?

Yes, both ActiveCampaign and GetResponse offer integrations with popular e-commerce platforms. ActiveCampaign integrates with Shopify, WooCommerce, and BigCommerce, while GetResponse also supports Shopify, WooCommerce, and Magento. These integrations allow for syncing customer data and automating targeted email campaigns.

Which platform offers better support and learning resources?

ActiveCampaign provides extensive support and learning resources, including a comprehensive knowledge base, email and chat support, and one-on-one training sessions for higher-tier plans.
GetResponse also offers strong support with 24/7 email and chat options, along with a rich knowledge base and learning materials. The choice depends on the level of personalized support you’re looking for and the complexity of your needs.

George Petcu
George Petcu

Passionate about WordPress, SEO, and AI writers. 🖥️💡 Seeking to optimize your online presence? 🌐📈 . Connect with me and let's create a virtual experience that captivates your audience.